clean.
for people & planet.
Where is it written that great beauty products can’t be affordable, and affordable beauty products can’t be great?
When our small team set out on our earth™ adventure, that was the one question we kept asking ourselves. Yes, we wanted to make clean, effective, earth-friendly products, but that wasn’t enough for us. Our goal was to make these truly great, truly clean products at a price everyone can afford. No compromises. No trade-offs. No kidding. They’re here for you now, and we hope you enjoy them!
Welcome to earth™.
our mission is people powered.
While some brands view clean, environmentally safer products as a luxury you should pay extra for, we belief everyone should have the opportunity to make better choices. Because caring for the planet takes all of us, right? So we’re committed to making all of our choices – from the clean ingredients we use, to the formulas we create, to our desire to prioritize people over profit – so earth™ products can fit every budget and be within reach to people everywhere.
our mission is earth-friendly
Why design a shampoo around complex chemicals when simple, clean ingredients can work just as well? Why formulate a treatment or a conditioner with harsh chemicals, when organic blends can moisturize, replenish and repair your hair beautifully?
There’s a reason our products are always free of parabens, phthalates, sulfates, silicone and dyes, and why we never test on animals. Because we love people and our planet, so we always think of them first.
our mission is sustainable
As our environment continues to be stressed and our planet continues to struggle, there’s no doubt about it: We have to start thinking long-term and start acting right now. At earth™, that means saying yes to ecologically friendly choices like coconut, flaxseed, rice and quinoa.
We blend their oils and proteins with fragrant essentials like hibiscus, marula oil, bamboo, aloe and more. We believe nature knows the formula, so we choose clean every time.
our mission is never-ending
Here at earth™, we’re just getting started. Which is probably a good time to tell you that we’re never going to stop.
In the years to come, you’ll see our blends evolve, our formulas change, our packaging move towards fully recyclable materials. But we can’t do it alone. When you choose earth™ products, you’ll help us continue to explore a world of beauty that is more clean, more powerful, more sustainable and more affordable for all. So let’s do this!
