why on earth?
It isn’t easy to make wonderfully clean, truly affordable beauty products that work as well as expensive luxury brands. So why do we do it? Because believing in better choices that benefit more people IS easy to do.
All it really takes is a true desire to serve both people and the planet. A genuine commitment to making clean, attainable products for everyone. And a little faith that nature is always here to provide us with powerful, simple ingredients that can make all the difference in the world.
simple choices make a world of difference
The clean ingredients at the heart of earth™ products don’t tell the full story of our affordable clean beauty, but they’re always the best place to begin. Discover the raw power of quinoa protein to nourish. Rice protein for shine. Coconut oil to moisturize. And flaxseed oil to promote a healthy scalp. By choosing clean ingredients – instead of nasty parabens, phthalates, sulfates and silicone – we bring goodness to people and people to nature in a beautiful way.
available exclusively at Walmart
And when we say available, we mean earth products are waiting for every person and every budget – right here and right now. So don’t every think that you have to have to give up a luxuriously clean beauty because of the price. And don’t fool yourself into believing that affordable can’t also be wonderful.
That’s the Walmart way, and it’s our way, too.
Sustainability isn’t a destination, it’s a journey. And what’s next – from products to packaging to new ideas – is ours to imagine.